WEBINAR
Rethinking consumer acquisition in the age of AI
Now available on-demand
In a rush? Read the transcript
Check out some key moments from the webinar:
How has customer search behavior evolved?
Rethinking legacy approaches to identify customer intent
Matching messaging to customer intent
Where "launch and pray" approaches are falling short
Customer acquisition in banking is breaking.
High-intent prospects are researching and deciding before they ever reach your funnel, driving up customer acquisition costs (CAC) and weakening the impact of traditional paid channels. Journeys are less linear, and relevance is expected from the very first interaction.
For senior marketing leaders in retail banking, the challenge is clear: how do you identify real intent earlier, connect customers to the right product faster, and improve conversion – without increasing spend?
AI is emerging as a practical lever to do exactly that. In this webinar, we focus on how leading institutions are using AI to improve acquisition economics – increasing conversion rates and reducing wasted spend, not just experimenting with new technology.
- Why your best prospects are bypassing your funnel – How evolving search and discovery behaviors are reducing the impact of traditional acquisition strategies.
- Connecting customers to the right product, earlier – Using intent signals and personalization to increase conversion from the first interaction.
- Moving beyond “launch and pray” – Building real-time feedback loops to continuously improve creative and campaign performance.
- Shortening the path to conversion – How to collapse long, inefficient funnels into faster, more relevant customer journeys.
- Improving CAC without sacrificing growth – Applying AI to channel mix, spend allocation, and performance optimization.
- A clearer view of how acquisition behavior is changing in financial services.
- Practical ways to identify and act on customer intent earlier.
- Ideas to improve conversion rates and reduce waste media spend.
- A framework for applying AI to acquisition – without overhauling your entire stack.
Who's speaking:
Pam Hymel
Director of Digital Strategy, SVP
Hancock Whitney Bank
Lino Catana
SVP, Head of Digital Product Management
TD Bank
Bobby Kahn
Vice President, Senior Manager, Product and Channel
Fifth Third Bank
Zachary Burnett
General Manager of Loans
MoneyLion
Next webinar in the series: The future of consumer engagement
About Engine by Gen
Engine by Gen, the category-leading embedded finance marketplace platform, matches consumers with real-time, personalized financial product recommendations from the largest connected network of top providers-on mobile apps, websites, and other consumer touchpoints.Engine by Gen serves as the B2B brand of Gen (NASDAQ:GEN). Learn more at: www.engine.tech or www.GenDigital.com.
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