Rethinking consumer acquisition in the age of AI

Lindley
Hello, I’m Lindley Gordon. Welcome to our Money Lion webinar. Rethinking Consumer Acquisition in the age of AI held in association with Money Lion. Great to have you with us today. Now, customer acquisition in banking. Well, it’s breaking, isn’t it? Costs are rising, journeys are less linear. And consumers and customers are researching, comparing and deciding before they ever enter a bank’s orbit.

Lindley
So how can senior marketing and digital leaders identify real intent earlier connect with customers to the right product faster and improve conversion without simply increasing spend? Air is obviously coming through as a powerful way to achieve more. So what does it look like in practice and how are leading banks adapting? Well, let’s find out with a fantastic panel who will be navigating the issues with you and with me.

Lindley
First of all, we have Pam Hymel from Hancock Whitney Bank. Pam, great to see you. Tell us who you are and what you do.

Pam
Hi. Yes, thank you. Pam Hymell, digital strategy director for the bank. And I am responsible for everything digital, consumer and small business and also digital acquisition and digital sales. So this is obviously a very important topic for me.

Lindley
Great stuff. And we’ve met before. So lovely to see you again. Next up, we have Lino Gaetano from TD Bank. Lino, great to have you with us. Tell us what you do.

Lino
Good afternoon. I’m really excited to be here today. Yes, I am. Lino Gitana. I lead the digital product management teams here at TD Bank, which is inclusive of our product strategy as well as our platform and product owner management. And we not only support digital, we manage the platforms across our store network, our contact centers to really try to drive that remarkably human and refreshingly simple mandate for the bank.