WEBINAR
The future of consumer engagement
Increase lifetime value by being more helpful, timely and relevant
Now available on-demand
Check out some key moments from the webinar:
Why personalization is now a “must-have”
The value conversational engagement brings
What does “next-best-action” mean?
Traditional engagement strategies are no longer enough - brands that don't reinvent now will be left behind.
Consumer expectations are evolving quickly. Static campaigns and rigid segments are giving way to more responsive, context-aware engagement that meets people in the moment and guides them to the right decisions.
Join us for a practical conversation on how marketing and product leaders are reshaping engagement strategies to deepen relationships, build trust, and increase lifetime value.
We’ll explore:
- Continuous personalization: moving beyond fixed segments toward experiences that adapt as customer needs evolve
- Conversational engagement: optimizing chat, in-app guidance, and digital assistance to reduce friction, answer questions in the moment, and support action without pressure
- Next-best-action orchestration: determining when to engage, how to engage, how to avoid message failure and when to hold back to increase impact
- Trust, relevance, and perceived value: understanding how contextual guidance strengthens credibility and builds long-term relationships
Who's speaking:
Rachel Castro
SVP, Business Banking Partnerships & Channel Growth
US Bank
Pam Piligian
Chief Marketing Officer
Navy Federal Credit Union
Andrew Naoum
EVP Enterprise Solutions
Engine by Gen
Missed part one? Check out Rethinking consumer acquisition in the age of AI now
Panelists include:
Rachel Castro
SVP, Business Banking Partnerships & Channel Growth
US Bank
Melanie Woods
Vice President, Sr. Manager, Digital Marketing & Operations
Hancock Whitney Bank
Pam Piligian
Chief Marketing Officer
Navy Federal Credit Union
Andrew Naoum
EVP Enterprise Solutions
Engine by Gen
About Engine by Gen
Engine by Gen, the category-leading embedded finance marketplace platform, matches consumers with real-time, personalized financial product recommendations from the largest connected network of top providers-on mobile apps, websites, and other consumer touchpoints.Engine by Gen serves as the B2B brand of Gen (NASDAQ:GEN). Learn more at: www.engine.tech or www.GenDigital.com.
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