While Fintechs have the potential to improve financial inclusion in Latin America, over 90% of their current clients are banked. Their user experience doesn’t take into consideration this segment’s habits and behaviours. In a region where over half the adult population is unbanked, how can we create a greater inclusion?

ADA is a B2B2C white label chat service that attracts and retains borrowers from the bottom of the pyramid. Through our easy and accessible digital experience, we raise awareness, support and drive users to benefit from Fintech solutions.