Sigga is founder-CEO of ‘ASTO’ powered by Santander; a new digital platform for micro and small businesses to access banking and non-financial services.  In her former role as Chief Innovation Officer for Santander UK, she forged partnerships across the start-up, digital and fintech community in order to design a customer-centric ‘bank of the future’ through mobile-first business models.  Sigga is driving innovation-led transformation across Santander’s banking group, and is an agent of digital change across the wider financial services industry, having served on The City UK Fintech Delivery Panel, the Financial Services Trade and Investment Board Fintech Senior Steering Committee, the CBI Innovation Council and the Business in the Community Race Equality Board.