Pernille is Head of Industry at Facebook for the Financial Services in Denmark. 15 years of experience in brand and marketing. Always with the ambition of bridging human insights with media and technology. Author of a bestseller on Communications Planning and former External Associate Professor on Media Science/University of Aarhus. After leading the strategic development of several agencies, she worked 5 years at Danske Bank, as FVP of Brand and Marketing Strategy. Now working on accelerating impact in the Financial industry on Facebook platforms.