Joe Gordon

Chief Executive Officer, First Direct

Joe took over as Head of the online and telephone bank first direct in 2017, with the aim of exceeding its ambitious growth targets, and enhancing its reputation for innovation and customer service.

At 33 Joe’s one of the youngest bank leaders in the UK and a great fit for the Leeds-based bank, which is one of the most dynamic success stories in banking in the last 30 years.

Prior to first direct, Joe headed up HSBC UK’s contact centre operation, looking after 11 sites and c. 4,500 people. He moved to HSBC from BT in 2015, where he held a variety of roles including ‘Head of Service’ for billing and enquiries, Business improvement consultant, Marketing operations manager and Commercial finance manager.

Joe began his career at Sainsbury’s on the retail graduate scheme in store, before moving to supply chain operations and then finally as a ‘Planning and Support Manager’ to the CEO of Sainsbury’s Convenience.

Throughout his career, Joe has sought out roles that are customer centric and enjoys leading large teams through change and helping people develop themselves and achieve their potential.

A keen foodie and gym enthusiast – possibly linked – outside of work Joe is kept very busy with his young family.

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