Jacqueline is a Partner of Prophet in Hong Kong. She was recently bestowed as one of the World’s Most Influential Marketing Leaders by World Marketing Congress.

For over 20 years, Jacqueline combines in-depth analytics and strategic thinking in growth hacking, digital & brand development, identifying and activating strategic opportunities for clients across diverse industries. Leveraging on her experience, she helps clients on brand identity & positioning, innovate products and services, sharpen value proposition, develop clear customer segmentation via qual and quant research, optimize brand portfolio & architecture, enhance customer experience, develop in-market scenario planning & sales optimization, define innovation culture and capabilities and transform the business model in the new digital economy.

She has served as the lead strategic advisor on a variety of engagements in Asia and globally, instrumental in driving significant value creation with clients such as SAP, Fox Networks, AXA, BNP Paribas Cardif, DBS Bank, Fullerton Financial, Temasek Holdings, CapitaLand, Bank Mandiri, Credit Suisse, Standard Chartered Bank, China Airlines, Shangri-la Hotel, Coke, P&G, Bandai Japan, PSA, Vodafone, Philips, Telkom, Celcom, UEM, Airtel, Limitless Dubai, United Family Health, TCL and Sara Lee.

Prior to Prophet, she was Managing Director of Brand Union (WPP) and CEO of Lexis Branding. She is a prominent speaker at conferences and contributes regularly to regional media. Jacqueline was one of the top graduates on the Dean List of National University of Singapore with a Degree in Business Administration majoring in corporate finance, marketing and business policy.