Irena Simakova

Irena Simakova

SVP and General Manager of EMEA, Similarweb

Irena Simakova is the SVP and General Manager of EMEA at Similarweb, a leading global digital data and analytics company that helps businesses build strategy, optimise customer acquisition and increase monetisation.  In her current role, Irena heads the team focused on empowering financial services companies to integrate digital insights within their organisation, understand digital consumer behavior, conduct competitive analysis and optimise conversion.  

Before relocating to London with Similarweb, Irena ran the Investor vertical in New York working with top global hedge funds, investment banks and venture capital firms who use Similarweb’s data to improve their investment models and conduct equity research.  

Prior to Similarweb, Irena spent over a decade heading the Investment Research team at ComScore.  Irena received her Bachelor of Business Administration degree from James Madison University and MBA from George Washington University in the US. 

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