Gary Lucas

Gary Lucas


Born in Cyprus to British Forces parents, I spent 6 of my first 11 years living in different countries. Leaving school at 18 I sort of fell into insurance for what was then Sun Alliance.

Aged 21 I joined a new insurance start up (Royal Bank of Scotland Group Insurance Company Limited) which subsequently became Direct Line. Over the years I progressed to Assistant Motor Underwriting Manager, sitting on the ABI Group Rating Panel, and then took a 6-month secondment in 97 based in Edinburgh with Tesco Personal Finance, to help launch their Motor product. That lasted 4 years.

I returned to Direct Line as the Online Sales Manager for Car Insurance and as online sales increased, I picked responsibility for online customer journey across all Direct Line products.

In 2008 I joined Allianz as part of a new team to help develop and deliver new Car & Home insurance products for their Direct business; these launched in 2010 & 2011 respectively.

Not long after I was looking for a new challenge and so joined 1st CENTRAL in 2012 as Head of Customer Experience. And it’s been a rollercoaster of a ride ever since.

Stay in the loop with MoneyLIVE

Subscribe to our newsletter to receive news, insights and special offers.