In his role as research director, Fred Giron leads a team of Forrester analysts in Asia Pacific that focuses on the digital transformation opportunities for businesses around customer experience. His research team advises CIOs and CMOs and their teams on best practices for digital transformation and innovation. Fred’s personal areas of research focus on how firms can shift their culture and adopt organizational structures, processes, sourcing strategies, and metrics that help them embed digital tools and capabilities throughout their organizations to become more customer-centric, agile, and innovative in how they embrace change. He is also an expert in tech services and outsourcing trends as well as the underlying market dynamics.

Previous Work Experience

Frederic came to Forrester through its acquisition of Springboard Research, where he managed Springboard’s Indian research operations. Prior to Springboard, he was a research director at Pierre Audoin Consultants (PAC), managing its research activities in southern Europe and its coverage of the IT software and services markets. Frederic also launched PAC’s activities in the US, where he covered the software and IT services markets. Prior to PAC, Frederic worked as an SAP consultant at PricewaterhouseCoopers