Emma is the Director of Mobile Product at RBC. She manages the strategy, product management and delivery of RBC’s mobile capabilities including the overall experience, youth banking and Direct Investing.  Emma was instrumental in launching the first native banking apps for RBC, and recently led the team that delivered the redesign of the mobile banking app, laying the foundation for personalization, digital sales and tailored client experiences.

Emma has been with RBC for 10 years, and has held various roles within Marketing and Digital Strategy supporting PFM, Alerts & Rewards and Mobile Product, where she oversaw the development of a retention program for students, the infrastructure for digital alerts and strategy for mobile rewards. Prior to her time at RBC, Emma held a number of roles within the advertising industry supporting government, pharmaceutical, financial services and telecommunications.

Emma graduated from Otago University with a Bachelor’s Degree in Marketing Management. She also holds a postgraduate degree in Clothing & Textile Sciences from Otago University.