Barry has spent the past decade at the intersection of banking and technology, helping financial institutions move beyond legacy constraints to create real, customer-first strategies. As a Solutions Engineer at Backbase, he has worked with banks worldwide to rearchitect their approach to engagement—focusing on long-term relationships rather than one-size-fits-all experiences.

While many banks recognize AI’s potential for cost savings and automation, Barry believes the real opportunity lies in hyper-personalization—leveraging AI to anticipate needs, tailor experiences, and build lasting financial relationships. His expertise lies in helping banks rethink customer engagement across the entire lifecycle and accelerate AI adoption through a platform-driven approach, enabling faster time to value and deeper customer connections.