Adeline is the Head of Core Products & Value Proposition for Asia Pacific.

As part of the Product team in Visa, Adeline leads the development of Asia Pacific’s core products strategy and works cross-functionally to drive client preference for Visa across this fast-growing region.  Prior to taking on this role, Adeline led the Customer Experience & Loyalty team, where she re-designed Visa’s loyalty, features and benefits capabilities and developed superior value propositions for the digitally-enabled consumer.  Adeline was also part of the Southeast Asia  Consumer Credit team where she worked with issuers across the SEA markets to drive growth and revenue.

Before joining Visa six years ago, Adeline was with Citibank and UOB in various leadership roles across product and marketing.  No stranger to the travel and lifestyle industry, Adeline has been part of the start-up team for Jetstar Singapore and was on the Singapore Tourism Board.