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The Customer Game Plan: Driving engagement and winning loyalty with the under 40 customer 

Simon Griffiths, Executive Vice President – Head of Core Banking, Citizens Bank 


“It’s incredibly important that we understand where they are and really start to think about how we meet them at their table, at their conversation”  

Simon Griffiths joined us at MoneyLIVE North America this year to discuss the customer game plan when it comes to millennial and gen Z bankers. 

Rita Martins, Industry Advisor, Start-Ups

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