
WEBINAR
Turning CX transformation into real, lasting impact
The roadmap to frictionless customer journeys in banking
30 April | 11am BST | Online
Customer expectations are rapidly evolving as AI, data and emerging technology are pushing the boundaries of what is possible in personalised interactions. However, transforming customer experiences requires more than just a technology upgrade.
Banks must foster a cultural shift to ensure teams are empowered to make the most of new technology, while also navigating the regulatory complexity that the new use of data brings.
This webinar will explore the practicalities of successful CX transformation and how banks can enhance customer interactions in an overall transformation strategy that combines technology, compliance and culture to unlock real, lasting impact.
Attend to gain insights on:   
- From intention to impact: the key considerations for CX transformation
- The critical role of clear, relevant communications for seamless customer journeys
- The potential of AI and new technology in driving personalisation
- The BigTech threat: why is transforming communications key to meeting customer expectations?
- How can banks leverage touchpoint data for deep and real-time insights into customer needs?
- How can AI be leveraged to personalise customer communications and enhance engagement?
- How can banks optimise omnichannel orchestration for connected end-to-end experiences?
- Where can banks harness intelligent automation to enable seamless and relevant experiences?
- Navigating regulatory complexity: how can FI’s ensure compliance throughout transformation?
- Fostering a cultural shift: how can banks bring teams with them on the transformation journey?
Panellists include:
Maeña Twomey
Damian Parker
Damian Parker brings over 17 years of experience in the Banking and Financial Services sector, with a deep passion for transforming customer communication experiences. As the leader of the Banking and Financial Services division at Quadient, a global leader in Customer Communications Management (CCM) and Customer Experience Management (CXM) solutions, Damian works with clients and partners to design, manage, and deliver personalised, connected, and compliant omni-channel communications from a single, centralised platform.
Damian helps organisations optimise customer journeys by leveraging Quadient’s award-winning cloud-based tools, which integrate both digital and physical interactions. His focus is on enhancing customer satisfaction and engagement, increasing agility in response to market changes, reducing costs to serve, and ultimately minimising customer churn. Through his expertise and leadership, Damian continues to drive innovation and improvement in customer experience across the financial services industry.
About Quadient
Quadient supports hundreds of thousands of customers worldwide in their quest to create relevant, personalized connections and achieve customer experience excellence.  Our solutions make it possible for organizations to continuously and automatically create and deliver meaningful interactions when it matters most – consistently across all channels.
Quadient has a proven track record for developing, deploying, and supporting dependable solutions. We understand the trends in the market, listen to customers, and respond with relevant innovation. Every year, Quadient turns approximately 8 billion business interactions into meaningful, personalized experiences.
To find out more please visit https://www.quadient.com/en-gb/.