
WEBINAR
Strengthening the customer relationship in banking
Delivering personalised, transparent and relevant communications at scale
20 May | 11am BST | Online
Customer expectations around personalisation are rapidly evolving and, with heightened challenger competition on the horizon, strengthening customer relationships has never been more vital.
At the recent MoneyLIVE Summit conference in London, 45% of on-site survey respondents identified deepening personalisation and value-added services as one of the key commercial opportunities for banks in the year ahead.
This webinar will explore the practicalities of personalisation – how banks can transform communications and enhance customer engagement through tailored and meaningful interactions regardless of channel.
Attend to gain insights on:
- The critical role of tailored, relevant communications for seamless outcome-focused journeys
- Key insights and best practices for communication, experience and customer journey design
- How to enhance customer outcomes and understanding through fine-tuned messaging
- The potential of AI and new technology in driving personalisation and customer engagement
- Strengthening the customer relationship today: why is transforming communications key?
- Beyond Consumer Duty: why must banks rethink communications beyond compliance and cost?
- Outcomes-based: how can banks tailor messaging to enhance outcomes and understanding?
- Enhancing nudges: how can banks optimise the frequency, timing and content of reminders?
- From inclusive design to personalised support: how can communication for vulnerable customers be improved?
- How can banks leverage touchpoint data for deep and real-time insights into customer needs?
- Navigating uncertainty: how can banks ease customer anxieties and adapt to customer attitudes?
- How can banks orchestrate omnichannel journeys for meaningful interactions regardless of channel?
- How can AI be leveraged to personalise customer communications and enhance engagement?
Panellists include:


Tamara van den Ban


Maeña Twomey

Damian Parker
Damian Parker brings over 17 years of experience in the Banking and Financial Services sector, with a deep passion for transforming customer communication experiences. As the leader of the Banking and Financial Services division at Quadient, a global leader in Customer Communications Management (CCM) and Customer Experience Management (CXM) solutions, Damian works with clients and partners to design, manage, and deliver personalised, connected, and compliant omni-channel communications from a single, centralised platform.
Damian helps organisations optimise customer journeys by leveraging Quadient’s award-winning cloud-based tools, which integrate both digital and physical interactions. His focus is on enhancing customer satisfaction and engagement, increasing agility in response to market changes, reducing costs to serve, and ultimately minimising customer churn. Through his expertise and leadership, Damian continues to drive innovation and improvement in customer experience across the financial services industry.
About Quadient
Quadient supports hundreds of thousands of customers worldwide in their quest to create relevant, personalized connections and achieve customer experience excellence. Our solutions make it possible for organizations to continuously and automatically create and deliver meaningful interactions when it matters most – consistently across all channels.
Quadient has a proven track record for developing, deploying, and supporting dependable solutions. We understand the trends in the market, listen to customers, and respond with relevant innovation. Every year, Quadient turns approximately 8 billion business interactions into meaningful, personalized experiences.
To find out more please visit https://www.quadient.com/en-gb/.