Combatting social engineering fraud
Unleashing the power of behavioural insights and data analytics
15 October | 11am BST | Online
Social engineering fraud is on the rise. As authentication methods and account security have improved, fraudsters are increasingly shifting tactics from technologically difficult account takeovers to psychologically manipulative scams like APP fraud, targeting vulnerable demographics and developing ever more innovative ways to place customers in a hot state. At the same time, banks sit on a wealth of underutilised behavioural and biometric data which could be harnessed to identify anomalies and prevent social engineering attacks.
This webinar will explore how banks can leverage the power of their data with AI and advanced analytics to stem the rising tide and growing sophistication of social engineering attacks.
Attend to gain insights on:
- The evolving social engineering tactics fraudsters are employing to manipulate customers
- The customer data points that can be used to identify signs of social engineering attacks
- How banks can leverage AI/ML and behavioural analytics to identify potentially fraudulent activity
- From dynamic risk assessment to personalised alerts: how to create a holistic social engineering fraud strategy
- To what extent are social engineering attacks on the rise? And what’s driving the growing trend?
- What innovative tactics and strategies are we seeing fraudsters employ for manipulation?
- From click heatmaps to typing speed: what data points can be used to identify signs of stress?
- How can banks establish proactive behaviour-monitoring across channels and touchpoints?
- Detecting anomalies in customer behaviour: what role can AI play in identifying inconsistencies?
- Enabling dynamic risk prioritisation: how can banks reliably prioritise risks in real time?
- From personalised alerts to real-time interventions: how can banks achieve better outcomes for customers?
About Fullstory
Fullstory is the leading behavioral data platform that helps technology leaders make smarter, faster decisions by integrating rich behavioral signals into their analytics stack. Its patented technology captures every digital interaction and transforms it into high-fidelity, actionable insights at scale.
With agentic AI, Fullstory enables enterprises to anticipate the needs of both customers and employees, personalize experiences in real time, streamline workflows, and drive meaningful business outcomes. From boosting efficiency and conversion to increasing loyalty and revenue, Fullstory turns digital behavior into a competitive advantage.
Headquartered in Atlanta with teams across North America, EMEA, and APAC, Fullstory is trusted by the world’s most innovative organizations to transform behavioral data into business impact.
To learn more, visit https://www.fullstory.com/
