Matthew Seagrim, Chief Digital & Marketing Officer As Meridian’s Chief Digital & Marketing Officer, Matthew is responsible for leading the digital and marketing efforts of the organization as it embarks on its new multi-year corporate strategy, Meridian for Good. In his role, Matthew will advance the new strategy across data, digital, IT and marketing functions, leading the evolution of Meridian’s brand narrative to support the realization of its purpose and vision. Prior to joining Meridian, Matthew spent seven years leading Scene+, one of Canada’s leading loyalty programs. Matthew redefined Scene+’s brand and value proposition, transformed their data infrastructure to become digital first, and invested in technology to drive flexibility and automation. His contributions translated to significant growth in the scale and breadth of the program and attraction of new partnerships. Matthew began his financial career supporting leading financial services players through periods of growth and transformation including TD, Citibank, PC Financial, followed by AIMIA, where he spent eight years in various executive positions overseeing strategy, product development, and innovation. Matthew holds a Bachelor of Applied Science degree from Queen’s University, leveraging his technical knowledge to drive innovation and digital transformation in the industry. He is recognized as a thought leader and sought-after speaker at industry engagements. He serves on the Board of Directors for Give a Mile, a registered charity in Canada and the U.S. that provides flights for people at end of life to connect with their loved ones for a final goodbye.

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