INTERVIEW
Communication is king: strategies for CX success
Damian Parker, Head of Banking and Financial Services, Quadient
Customer communications must now be both omni channel, opti channel and even ‘channel-less’- not to mention speedy, seamless and secure. How can banks prepare for the future of customer communications? How must front and back-end systems adapt? Damian Parker shares the latest.
About Quadient
Quadient helps companies deliver meaningful interactions with current and future customers. A leading and publicly listed company, the Quadient portfolio of CXM technology enables organisations to transform the experiences for their customers through timely, optimised, contextual, highly individualised, and accurate communications for all channels. Our solutions bring together and activate the entire organisation in the name of customer experience, through better collaboration, visibility into, and orchestration of the customer journey. Quadient supports thousands of clients and partners worldwide in the banking, financial services, insurance, and service provider industries in their quest to achieve customer experience excellence via mobile, digital, social media and print technologies.
For more information, go to www.quadient.com/