Chetwood Financial (“Chetwood”) is a digital bank which was granted a full UK banking licence in 2018, the only retail bank to obtain a license that year. Unlike traditional banks, they’re not looking to build a customer base and then cross-sell to them. Instead, they’re focused on serving distinct customer segments that are currently underserved by the market, with innovative products designed specifically for their needs. They do this through consumer led brands, using a business model that is focused on keeping costs low, with state-of-the-art, cloud-based technology and digital distribution partners. They do this for other industries too, offering them white-labelled products with no upfront investment.