Rapid, data-driven personalized service is key to attracting and retaining customers. In an increasingly competitive marketplace, success goes to those who can most quickly translate big data into specific interactions tailored to each individual. Ab Initio’s real-time Digital Customer Interaction Framework makes that level of customized interaction not just possible but achievable. Using Ab Initio technology, companies can:

• Capture the context of customer interactions across every channel
• Analyze, maintain, and predict the customer journey in real time
• Integrate channels and systems with Microservices
• Run advanced, multistage real-time marketing campaigns
• Provide customers with personalized service
• Govern the sources, uses and quality of data resources

Ab Initio: from big data to meaningful data.