Zviki founded Lightico to empower businesses to effectively sell and service customers completely in the first call. Zviki is an expert in contact center management technologies in the field of innovation and analytics. His experiences in the contact center management and technologies have sharpened his industry knowledge and his innovations have impacted millions of customer interactions. Prior to Lightico, Zviki lead product innovation and deployment across leading CX companies including Nice Systems (NASDAQ), Netcom and Exbee (Cisco solution).