Yvan Goupil

Head of Customer and Market Insight, CYBG

Yvan has over 25 years of research and insights experience, acquired both in the UK and internationally. A French national, Yvan has held positions of increasing responsibility at top blue chip Fast Moving Consumer Goods companies, e.g. the Coca-Cola Company, Danone, PepsiCo and SABMiller (now part of ABInbev) where he was Europe Head of Insights and Media.
Yvan then decided to move to financial services. Since November 2016, Yvan is the Head of Customer and Market Insight at CYBG plc.
Yvan has a keen interest in behavioural economics and decision science. He holds a postgraduate degree in Quantitative Marketing and a master’s degree in Business

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