Yaacov Martin is the CEO and Co-Founder of Jifiti, a global fintech company that works with leading financial institutions including Mastercard, Citizens Bank, CaixaBank, Credit Agricole, and retailers such as IKEA, Walmart and others worldwide.

He is a thought-leader, panelist, and active contributor to leading payments and fintech publications. Yaacov has been bylined on American Banker, TechCrunch, Payments Journal, The Fintech Times, and The Paypers, among others.