Will has over 15 years of experience working with clients to deliver strategic customer led, technology enabled change. His particular areas of expertise include the design and delivery of complex change programmes across sales and marketing, business unit strategy, customer insight and analytics, Salesforce effectiveness and CRM implementation, and proposition development

Relevant experience:

– Will led the design of a greenfield bank for one of the leading UK retail banks, including leading funding negotiations with private equity backers

– Will has recently led the PwC team driving the build and launch of a greenfield SME insurance business

– Will has helped a major UK retail bank to define a new digital first advice and long-term and investment proposition

– Will worked with the UK division of a leading private bank through a transformation programme as it moved to realise competitive advantages in the face of regulatory change in the UK market.