Simon James is Head of Data Science and AI for Publicis Sapient in EMEA and APAC.  He leads a specialist team focused on Data Strategy, Data Science, Data Engineering and Digital Analytics disciplines serving Publicis Sapient’s clients around the world.  Simon is engaged on a number of large enterprise accounts where Publicis Sapient is building data science capability and delivering data science programmes. With more than two decades in the sector Simon has published numerous articles on the subject of data and its unintended ethical consequences for a range of titles, including The Guardian, VentureBeat, Campaign and The Drum and is a regular speaker at industry events including at SXSW, Adobe Summit, AI Summit, I-COM Global.