Russell is Head of finserv for the UK, leading and partnering with brands to redefine how consumers discover and access financial services in a mobile first world. Prior to joining Meta, Russell spent 10 years at Barclays Bank, where he led digital consumer acquisition within the credit card division, Barclaycard; before going on to lead the digital transformation of their Southern Europe cards business.

Joining Meta has given Russell the opportunity to combine his knowledge of financial services with his passion for technology and digital marketing; helping brands connect with their customers through the power of mobile.