Rita is the CEO of Mode – the new cardless way of shopping that earns you Bitcoin Cashback. She oversees the business strategy, growth, sales and partnership networks. Rita worked at Alipay for 10 years where she held a number of senior roles, including Head of EMEA – leading the company’s overall business in the region, Head of Canada and later as CEO of Alipay (UK) Limited, serving on the board of the company.