Peter has nearly 20 years of experience in building multi-billion dollar corporate businesses in Asia.

He has successfully developed, launched and managed multiple 100M+ products across Asia for Intel Semiconductor and has held positions in Product management, Branding & campaign development, Retail engagement and sales, Social media community creation, New Product P&L and multiple areas of specialization in digital marketing.

Peter has worked directly with teams in over 40 countries globally to deliver business results and growth. With over 15 yrs of business experience in Asia Go To Market Strategy, he has an intimate knowledge of local market needs, channel strategies and how to motivate teams.

Peter was the creator of the Hong Kong based Corporate Innovation Accelerators that launched 75 new High technology Startups into funding rounds across multiple industries. He is a hands on Early Stage Investor in a portfolio of cutting edge technology startups based in Hong Kong, who continue to expand as they solve real world problems in Healthcare, FinTech and “internet of Things’ sectors.

Peter has a highly commended academic history holding the Ivey Scholar Award for Academic Achievement, and multiple professional industry awards for Campaigns and business programs. He has an EMBA from UoW Richard Ivey Business School and undergraduate qualifications from Chinese University of Hong Kong and Auckland University. Peter is a Published author and case writer for Ivey Business school and digital and print publications