Magnus leads CX & Innovation Consulting for Publicis Sapient in EMEA and APAC.. He is responsible for advising clients around their digital business transformation strategy with a specific focus on accelerating value identification and value realisation through the adoption of an outside-in approach. Magnus leads multi-disciplinary teams to help define and shape new proposition development, customer experience models and even wholly new ventures for our clients. He has extensive experience working across a range of industries including retail, consumer packaged goods, travel, financial services, automotive, telco, media and pharma. During his tenure, the company has been recognised by Forrester as a global leader in Digital Business Transformation and Digital Experiences, as well as by IDC for Digital Strategy Consulting Services. Prior to joining Publicis Sapient, Magnus held general management and CSO roles in a number of boutique digital and marketing services companies.