Lupina, founder and co-CEO of Fintonic, has a Bachelor’s degree in Business Administration from CUNEF (Madrid, Spain), where she earned a scholarship for academic merit. She spent some time fully dedicated to banking, first in New York and later in Madrid, where she worked for a few years in cash management and retail banking, and finally she joined IDEON, a leading company in the field of financial consultancy, as a partner. Lupina Iturriaga has dedicated her career since a young age to becoming an expert in financial planning. She was also interested in entrepreneurship, which inspired her to found Fintonic in Spain.

Throughout her professional career she has received over 20 distinctions for her work at Fintonic, including:

• Included in the Top 50: Europe´s most influential women in the startup and venture capital space for EU- Startups
• Named Best Young Female Entrepreneur – Actualidad Económica Telva. 2021.
• Included by the Instituto Coordenadas among the 25 executives leading the digital transformation of businesses in Spain. 2021
• Chosen Best Entrepreneur 2020 by IMF Business School.
• Recognized by Financial Times as one of the 15 women in Fintech you should know, in Europe. (2020)
• Included in the Top 10 Women in Fintech in 2020 by Fintech Magazine.
• Included by Forbes among the 100 Most Creative People in Business (2019)
• Best Professional Career by a CUNEF Graduate (2018), from among all the former students of Universidad CUNEF-UCM. This is the third such recognition in the history of this university.
• Estrella de la Comunidad de Madrid [Community of Madrid Star] for entrepreneurial value (2017). This is the highest award granted to women who, through their commitment and dedication, play an important role in society.
• Included in the “100 Economic Leaders for Tomorrow”, a report by Instituto Choiseul (2017 and 2016).
• The select program, Blackbox By Google Entrepreneurs, selected her to participate in San Francisco alongside entrepreneurs from all over the world.