Laurie has spent over 20 years in the commercial application of consumer and behavioural data, using insights to help brands drive revenue. Laurie is currently Director of Market Insights at Similarweb, deepening customer engagement with Similarweb data through the creation of inspiring and actionable insights-led narratives. Laurie has held leadership roles within the media, adtech and market research sectors, including at Spotify, LinkedIn, Quantcast and Forrester Research. She is a regular speaker at industry events and conferences.