Joseph is the Chief Strategy Officer of Swish. He was an early employee at Klarna where he worked with strategy, expansion and financing. Joseph then moved on to lead business development and expansion at Benify before co-founding Saffron, a 500 startups backed startup and more recently founded Phoenician Ventures. Since joining Swish in May 2019, Joseph has focused on strategic partnerships and internationalization. As part of this scope he was part of recently founding EMPSA, an association of European wallets working for interoperability across borders. Joseph holds a Master in Corporate Financial management from Lund University.