Jana is a passionate strategist, creative marketer and digital ‘techie’ whose work spans multinational organisations across the financial services and retail industry, covering geographies in Europe, the US and Asia. Today, Jana is responsible for driving digital sales growth at Natwest Group, shaping and evolving the customer experience, enhancing and expanding service and commerce channels, and integrating and optimising new technology to bring innovative solutions for both internal and external audiences. Jana focuses on using data to achieve both business commercial and customer engagement objectives, and is a strong believer in reimagining the way we serve customers and reinventing ourselves to deliver in a digital world.