Hui Hui currently serves in the Board of Directors, China HengFeng Bank as president of global business management and deputy GM of strategic development, driving developing Hengfeng Bank into Hengfeng Financial Group and in charge of global merger and acquisition, international branch establishment and management, and international strategic collaboration. Prior to current role, Hui hui was appointed as CEO of Consumer Bank, China HengFeng Bank, responsible for retail bank, private bank, credit card, SME business banking strategies and P&Ls, directing operations including front-line, middle office and back-end support. Hui hui once worked for OCBC Bank (China) as Head of Consumer Financial Service. Prior to OCBC, Hui Hui used to work in Citibank AP regional office and Citibank China as Senior Vice President, sometimes seconded by Citibank to JVs such as China Guangfa Bank and Shanghai Pudong Development Bank to transform consumer banking and credit card business.

Hui Hui obtained his MBA degree from Cambridge University, UK, and Master of Business degree from Nanyang Technological Univeristy, Singapore, Hui Hui graduated from Peking University, China with dual bachelor degrees.