Devon Elke

Devon Elke

Senior Director, Product, Avion Rewards, RBC

Devon has been leading innovation at the intersection of technology and business strategy, across financial and professional services, for the past 15+ years.  She is currently Sr. Director of Product for RBC’s Shopping experiences within Avion Rewards, and before that led product for the bank’s Solution Acceleration & Innovation group.  Prior to RBC, Devon was responsible for the product and data program for a consortium of Canada’s largest employers, as part of a pandemic response launched by the Creative Destruction Lab at the University of Toronto (CDL Rapid Screening Consortium).  Devon also spent almost a decade establishing a market-leading innovation and digital product framework for an international law firm, and earlier, started her career as a director within the performing arts. 

 

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