David currently serves as Chief Marketing Officer at Klarna and is a member of the executive management team. David joined Klarna in 2017 where he leads the fintech company to an extensive brand transformation, from one of many financial institutions to a rethinking lifestyle brand. He is responsible for everything related to design, PR, communication and brand. In January, the company launched its latest campaign, “Get Smoooth”, with Snoop Dogg as the front figure. The campaign has become one of the most mentioned ever in Sweden and has also attracted great attention internationally. Prior to joining Klarna David was acting as the CEO of one of Sweden’s foremost advertising agencies.