Cheryl is responsible for influencing and executing the go-to-market strategy that enables ABBYY to deliver solutions to the financial services industry globally. Informed by engagement with customers, partners, and analysts, she develops marketing, thought leadership, sales materials, and assets to support demand generation, customer journey, and thought leadership campaigns.

Cheryl is an experienced author and speaker on financial services industry trends. Before joining ABBYY, Cheryl led Industry Marketing for Financial Services at Appian and prior to that, held several positions across the business at large organizations such as Red Hat, Akamai, Pegasystems, BAE Systems — Applied Intelligence, and Monitor-Deloitte.