Bart has a non-financial background as he started his educational career within the hospitality industry. The dedication of delivering exceptional services to guest is driving him as well in his career at ING because banks can learn from other industries to create differentiating customer experiences. He started at the chief innovation office of ING as strategy consultant where he lead the project to set the global innovation priorities for ING. As head of the innovation strategy and exploration he is responsible for setting ING’s innovation priorities, monitoring new trends like digital assets, embedded finance and for initiation of new projects for ING’s internal incubator ING Labs.