Taufan is the founder and managing director of TADA. Passionate in building sustainable high impact business, Taufan formulated a credible way to harness the power of word-of-mouth marketing, and translated this into an efficient and accountable marketing platform to help brands grow more revenue by shifting from transactions to relationships, from customers to advocates. Taufan’s extensive understanding and experience in Advocacy Marketing has made him known as an authority on this subject.

Taufan began his University life studying Computer Science, however decided to switch across to complete his degree in Accounting and Finance on a scholarship at St John’s University in Minnesota. Taufan also completed an Innovation and Growth Program at Stanford Business School, USA. In 2015, Taufan was awarded the Endeavour Entrepreneur and currently active as one of its mentors.