Anthony Flack

Anthony Flack

Head of Digital Delivery, Santander UK
Leading the prioritisation, development and delivery of the digital platforms at Santander UK, including the Mobile app and Online bank for Retail and SME, the Chat platform, Digital account opening, the public website, the CRM and real time decisioning system, via PEGA.
Utilises data and customer insight to drive priority, and works alongside a great business and technology team to drive forward solutions for real customer needs – we want our customers to “love us”, so personalised experience is key, alongside the delivery of the commercial model.
Possesses wide experience and success in the delivery of digital, CRM and business systems transformation. Specialist knowledge in Agile transformation, incremental planning, sustainable delivery through teams and the pragmatic application of Agile and Lean. This has been achieved via roles in many sectors in Digital, CRM, BI, Automation, Website, HR and Resource Planning and Sales Management.

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