Andrew Bud CBE is the founder and CEO of iProov, the London-based provider of large-scale face-based authentication services to the private and public sectors worldwide. iProov has pioneered the delivery of Genuine Presence Assurance, providing strong verification that an online user is real. Before starting iProov in 2012, he was at mBlox Inc. which he founded in London in 2000 and led to become the world’s largest provider of commercial text messaging. Previously he led innovations in the mobile communications industry in Britain and Italy. He is Fellow of the IET, Fellow of the Royal Academy of Engineering and a graduate in Engineering from Cambridge University.