Alina is a passionate marketer, who believes technology has the power to change, unify and create new behaviors like never before. She worked for the past 10 years in banking, including in one of the first new challenger banks in Central & Eastern Europe, back in 2012. Most of her efforts during the past years in Raiffeisen Bank International are focusing on accelerating digitization in retail banking across markets, digital customer acquisition and engagement and user-centered design.