Zhi Ying serves eBusiness & Channel Strategy Professionals within the Asia Pacific financial services and retail sectors. Her research focuses on how digital technologies are transforming the way financial institutions and retail enterprises interact and engage with

empowered customers. She helps clients understand the digital financial services and retail landscape in Asia Pacific, and she advises them on how to leverage digital technologies to create new sources of value for customers in the region.

Prior to this role, Zhi Ying was a researcher on the eBusiness & channel strategy team; before that, she was a research associate on the CIO team.

Previous Work Experience

Prior to joining Forrester, Zhi Ying was an analyst at Wealth-X, where she researched global wealth trends. Before that, she was a financial journalist at CNBC Asia, where she covered macroeconomic trends and Asian equities.

Zhi Ying’s views on mobile banking and mobile payments are commonly cited in prominent local and international publications and broadcast media. Zhi Ying is fluent in Mandarin Chinese and has limited working proficiency in Bahasa Malaysia and Indonesia.

Education

Zhi Ying graduated with a B.A. (hons.) in political science (international relations) from the National University of Singapore.