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Taking customer-centric banking further: adding real value

Innovating banking experiences to compete in a connected, digital, and real-time world


12 June | 11am CEST | Online

The death of one-size-fits-all banking is upon us and tailored, value-adding customer propositions are now critical for banks looking to achieve market-differentiation, particularly with BigTech setting the bar for digital excellence.

From tailored offers and PFM to robo-advice and Gen AI-powered engagement, this roundtable will identify the most pressing customer needs and expectations influencing the next wave of VAS innovation, as well as explore how time to market can be accelerated in highly regulated environments.

Attend to gain insights on:

  • Identifying customer needs and pain points: what are the VAS priorities in today’s digital era?
  • Integration, quality, consent: how to overcome data challenges to achieve next level tailoring
  • From culture to technology: what are the challenges when launching new value propositions at speed, and how can they be overcome?

Welcome and participant introductions

Scene Setter | The death of one-size-fits-all banking


  • The fall of one-size-fits-all: what are the pitfalls and how should banks rethink their approach?
  • Hygiene factors vs tailored and value-adding proposition: what are the key differentiators? How might this vary for different demographics?
  • The need for speed: how can banks decrease time to market for new value propositions?
  • Approaching architecture ‘from the inside out’: what infrastructure sticking points must banks overcome?
  • Understanding and using micro-segmentation: how to unlock new personalisation heights.
  • Integration, quality, consent: overcoming data challenges to achieve next level tailoring
  • The future of value propositions: unlocking new value from the ‘internet of things’

Closing remarks

(60 minutes)

Request an invitation

This roundtable is designed for senior figures working across banking and financial services.

Fill in this short form if you meet the above criteria and would like to participate in the discussion on 12 June. All invitation requests will be vetted and approved (or declined) by the organiser.

About Backbase

Backbase enables banks to break free from the constraints of legacy IT systems and embrace a new-generation engagement banking platform.

Our whitelabel platform enables banks to gradually replace or decompose disparate legacy systems and construct a modern journey orchestration architecture around customer needs. These incremental changes allow banks to streamline business critical customer journeys across all touch points while eliminating silos and empowering both customers and employees at their unique pace and priority.

Furthermore, a unique “buy plus build” operating model enables banks to gain speed and flexibility, allowing them to accelerate in their modernization journey. Adopting powerful out-of-the-box platform features and customer journeys into their existing tech ecosystem, enables banks to start delivering immediate value. At the same time the platform’s capability to coexist in open polyglot architectures gives developers the freedom and flexibility to build unique, differentiating value, rather than building the basic functionalities from scratch.

With Backbase, banks can truly unlock the potential of customer-centricity and lead the way in shaping the future of banking. We help banks re-architecting banking around their customers through omni-channel engagement orchestration.

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