PANEL DISCUSSION
Transforming customer experience and onboarding in the disrupted banking landscape
In this discussion, find out how to transform customer experience and onboarding in the disrupted banking landscape.
The panel discusses:
- How effectively are banks adapting to meet the increased digital demands of the current environment?
- Identifying and considering the changing needs of vulnerable customers in these uncertain times
- Virtual branches and meetings; embracing the ‘new normal’ in customer communications
- The move towards partnerships and platforms: how to smooth end-to-end processes in an increasingly complex landscape
- Ensuring that the first touchpoints win customers over: successfully competing in an age of switching
- Making compliance and risk transparent: exploring the wider benefits of streamlined onboarding experiences
- Optimising digital onboarding processes for the future: how can cost and time savings be achieved for all parties involved?
Hear from our expert panel:
Fergus Murphy, Group Personal Banking Director, Virgin Money UK PLC
Victoria Newton, Head of Propositions and Commercial Strategy, Starling Bank
Chris Murphy, Head of Customer Journey Design, Lloyds Banking Group
Mark Longstaff, Account Director, Financial Services, Adobe
Produced in partnership with:
This broadcast is sponsored by Adobe.
Adobe gives everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We empower people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
Adobe Creative Cloud, Document Cloud, and Experience Cloud bring together our design expertise with customer intelligence to deliver experiences that get results. With a robust platform that’s powered by advanced science, a thriving community of partners and developers, and a culture that’s passionate about pushing the boundaries of what’s possible with our products, Adobe is changing the world through digital experiences.
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