Thriving in the era of uncertainty

The operational and digital imperatives banks and lenders must address today to remain relevant tomorrow

When was the last time we had a period of certainty? How can banks and lenders use the new paradigm of serial seismic shocks to their own and their customers’ advantage?


Almost ninety percent of the 430 bankers and lenders we surveyed believe that the current era of uncertainty is the best opportunity banks and lenders have had to rebuild customer trust since it was lost in the financial crisis.


It looks like that despite anxiety around Covid fallout, rising interest rates and the cost of living crisis, banks and lenders have an opportunity to thrive in the era of uncertainty. Nine out of ten agree that for a bank or lender to put digital and CX investment on hold during a crisis is to plan to fail when the recovery comes. So what are you waiting for? Get investing and get innovating!


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Sponsored by:

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About Smart Communications Smart Communications enables banks, lenders and other financial services institutions to transform the way they engage with customers, advisors and intermediaries for a digital-first world. From new account opening and onboarding to account and loan services, the Smart Communications Conversation Cloud™ platform makes it easier for financial institutions to deliver a personalized, frictionless experience that’s both compliant and promotes their brands, whether clients prefer to interact via digital or print channels. Financial institutions around the world see results measured in increased wallet share and loyalty, faster time to market, greater efficiency, and reduced compliance risks. Smart Communications is headquartered in the UK and serves more than 650 customers from offices located across North America, Europe, and Asia Pacific, including all of the G15 investment banks. In 2022, the company was named in the IDC FinTech Rankings and in the WeathTech100 list. Learn more at

Sponsored by:

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About Salesforce Salesforce, the global CRM leader, enables companies to connect to their customers in a whole new way. With its innovative Customer Success Platform, Salesforce sets the global standard for customer relationship management, engagement, and intelligence by integrating sales, service, marketing, community, analytics, IoT, and app development in a trusted cloud for businesses of every size and industry. For more information, visit

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