At this year’s MoneyLIVE Summit, we caught up with Caecilia Chu, Co-Founder and CEO at YouTrip to gain her insight in how to be successful in South-East Asia. Questions include:
- What does a modern banking experience for a South-East Asian customer look like for you?
- How might approaches to scaling a challenger bank differ in the APAC region?
- How do you determine which markets to expand to next? What must be considered?
- Where does the organisation see itself in 10 years’ time?