19-20 November 2025
SugarFactory, Amsterdam
Day 1: 8am-8pm | Day 2: 8.15am – 3.45pm
Contact
For all enquiries contact:
Venue
SugarFactory
Kristalpromenade 7
1165 PD Halfweg
Amsterdam
Netherlands
- Follow the discussion on social media using #MLPAYMENTS25
- Check your emails. In the run up to the event, we will send you email event updates including:
- Final conference details such as registration opening time
- Link to the latest programme for you to plan your day
- How to login to the event networking app
- How to start scheduling 1-2-1 meetings
- Download the networking app. This is your key to networking at our event. Download the MarketforceLive Events App onto your phone on Google Play or App Store.
- Pack your laptop, tablet and smartphone, so you’re always connected to what will be happening on the day
- Arrive early. We recommend that you arrive at least 30 minutes before the conference starts, so you can check-in, print your badge, get familiar with the program and enjoy the morning refreshments.
- Get social. As soon as your arrive, we encourage you to share your experiences online. Use the #MLPAYMENTS25 on all social media – we’d love to hear from you.
- Download the networking app. While you can access it on a laptop, we recommend you download the app on a tablet or mobile device, so that you can easily be kept up-to-date on when you have meetings coming up or when you have a new meeting request.
- Go to your meetings. We’ve partnered with the networking app Grip, so make sure you check the app regularly throughout the day in order to make all your scheduled meetings! There will be a dedicated Networking Zone, to make it as easy as possible for you to meet your best possible connections.
- Share your feedback. Towards the end of the conference days, we’ll be sending an email through asking for feedback. Your feedback is invaluable to us to make sure our conferences are the best they can be.
- We’re here to help you. Should you have any questions on the day, do speak to an event representative at any point throughout the event days.
- Log back in to the networking app. This is where any conversations you have will remain open, until you no longer need them.
- Share your feedback. We’ll send you an online feedback form where you can let us know your thoughts.
- Stay in the loop. Continue to hear from us about latest events and content. Here’s how:
The address to enter on your GPS is: Kristalpromenade 7, Halfweg
SugarFactory has parking spaces available.
From Haarlem
On the A9, follow the signs for Alkmaar as far as Haarlem, and then follow the signs for Halfweg/Amsterdam. Exit the A9 and follow the A200 towards Halfweg.
On the A9, follow the signs for Alkmaar as far as Haarlem, and then follow the signs for Halfweg/Amsterdam. Exit the A9 and follow the A200 towards Halfweg.
From Amsterdam
You can reach SugarFactory either via the A10 and A9, or the A10 and N200.
From the A9, follow the route described under Haarlem above.
Go straight until the next junction, then turn right under the Poortgebouw, and you’re at the SugarFactory site.
The entrance is at the end of the road on the left.
From Schiphol
Leave Schiphol via the A4 towards Rotterdam, and follow the signs for Haarlem.
Enter the A5, follow the signs for Haarlem Zuid, and join the A9.
Follow this to the Rotterpolderplein intersection, and then follow the signs for Halfweg/Amsterdam.
Continue along the A200 towards the intersection at Halfweg-Zwanenburg station, and turn right beneath the Poortgebouw.
The entrance is at the end of the road on the left.
SugarFactory is opposite Halfweg-Zwanenburg station.
From Amsterdam Central
Halfweg-Zwanenburg station is only ten minutes from Amsterdam Centraal.
From Haarlem
It is also ten minutes from Haarlem by train.
From Schiphol Airport
The station is 15 minutes by train from Schiphol, with four services per hour. There are lifts on the platform, and a park and ride site outside.
Schiphol is the closest airport to SugarFactory.
Traveling from Schiphol by car
Leave Schiphol via the A4 towards Rotterdam, and follow the signs for Haarlem.
Enter the A5, follow the signs for Haarlem Zuid, and join the A9.
Follow this to the Rotterpolderplein intersection, and then follow the signs for Halfweg/Amsterdam.
Continue along the A200 towards the intersection at Halfweg-Zwanenburg station, and turn right beneath the Poortgebouw.
The entrance is at the end of the road on the left.
Traveling from Schiphol by train
SugarFactory is 15 minutes by train from Schiphol. Halfweg-Zwanenburg is the closest station to SugarFactory, with four services per hour from the airport. There are lifts on the platform, and a park and ride site outside.
Accommodation is not included in the ticket.
Discounted rates at nearby hotels will be shared here as they become available.
Email events@marketforcelive.com for further recommendations.
SugarFactory is located in a former sugar factory, and conservation has been a priority during the redevelopment of the site.
The ground floor, including the Middenfabriek, Pulppersloods, Binnenstraat and Bietenwasruimte areas, have disabled accessible, but the upper levels are reached via stairs for the time being.
The ground-floor toilets are wheelchair accessible.
Please contact us if you have any other questions about disabled access. You can also contact the venue directly.